About Canadian Direct Insurance Canadian Direct Insurance (Canadian Direct) is a Canadian federally chartered property and casualty insurance company that provides personal insurance solutions for its customers in British Columbia and Alberta. Canadian Direct began by selling 'optional' auto insurance in BC in 1996 as a competitive alternative to the Insurance Corporation of British Columbia (ICBC). Our pioneering over-the-phone distribution model was the first of its kind in the province. It enables us to pass on significant cost-savings, and gives us the ability to provide sales, service, and claims functions DIRECT to customers.